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Given Uber's recently dismal financials, could an exodus from the Bay Area be far behind? And no doubt the $36 million in government incentives and various other tax savings were a major factor in deciding on Dallas.

It is a big move, however, to the notoriously pro-business environs of Texas, where the company is investing $75 million in this move. But the company says it has no plans to do that. Dallas media seized on the story, with some suggesting Uber was moving its headquarters there.

Uber made big headlines Tuesday after announcing it was opening a "second" headquarters in Dallas, which will be home to 3,000 employees.